As the saying goes, "the poor see the hall, the rich see the kitchen". As people living standard rise, and the rising of the national consumer, the consumer to the choose and buy of electrical appliances product also from satisfy basic life purpose to improve the quality of life, reflect personal tastes. Especially the kitchen electric product that is closely related to the kitchen, in the function powerful "have type", "appearance level" can show consumer's life style more.
Because of this, the unique style "embedded" kitchen electricity becomes the main choice of more and more families. On current trends, embedded kitchen appliances will probably dominate most Chinese homes in just a few years.
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In fact, the embedded kitchen electric hot also benefited from the embedded kitchen decorating idea, informally is home appliance completely embedded in a cupboard, and these household appliances mainly refers to the kitchen burning gas, smoke lampblack machine, oven, microwave oven, steam oven, dishwasher and so on. This kind of way can use kitchen space more effectively not only, also make the arrangement and combination of all sorts of home appliance more accord with daily operation habit. Of course, the most intuitive is also the most important if, compared with the display way of traditional home appliance and ambry, the embedded kitchen with strong unity is more beautiful, more appearance level.
And this also reflected the market reaction, from yi kang, in 2016 the national hutch defends electric appliance market retail sales is 177.3 billion yuan, up 13.5% year on year, become the fastest growing category in home appliances category. In contrast, embedded kitchen electricity has become a new growth point of kitchen electricity, and its growth rate is far higher than the overall level of kitchen electricity market.
According to zhongyikang data, the market scale of embedded micro-steaming roasting reached 1.17 billion in the first quarter of 2017, with a year-on-year growth rate of 67.5%. Among them, the retail scale of embedded microwave oven reached 1.0 billion, up 31.7% year on year. The retail scale of the embedded electric oven reached 470 million, with a year-on-year growth rate of 47.6%. The retail scale of the embedded steam furnace reached 450 million, up 64.8% year on year. The market size of the embedded one is 150 million, with a year-on-year growth of 426.8%, which is the fastest.
The high-end trend is obvious, the online market increases greatly.
Along with the continuous hot market of embedded kitchen appliance, the market also presents the high-end trend of "high price increase, high price proportion increase".
According to zhongyi kang data, the first quarter of 2017. Embedded microwave oven offline market, the average price is 3,704 yuan, up 9.1% year on year. The share of retail sales of products over 5,000 yuan was 24.3%, up 10.2% year on year. In the online market, the average price of embedded microwave oven is 2,178 yuan, up 9.6% year on year. In addition, the average price of the embedded electric oven is 6,379 yuan, up 5.4% from the same period last year, and the retail sales volume is 42.8%, up 10.8% from the previous year. Embedded electric oven online market, the average price is 4111 yuan, up 4.1% year on year. Embedded steam furnace offline market, the average price is 6667 yuan, up 1.4% year on year. Embedded steam furnace online market, the average price is 4,579 yuan, up 3.1 percent year on year. Overall, the embedded steam furnace compares the first two products, the price increase is small, but the average price is the highest.
This year, the price of the embedded all-in-one products, which started to be hot, was 10823 yuan, with a year-on-year growth of 60.1%, and the retail sales of products with more than 10,000 yuan were 71.1%, up 50.3% from last year. The average price of online market was 4607 yuan, up 29.5% year on year, and the retail sales volume of products above 6000 yuan was 25.6%, up 24.2% year on year.
As a whole, the average price of each embedded product is continuously improving, and it is continuously driving the high-end transformation of the kitchen market, especially the embedded microwave oven and embedded one-piece machine, and the high-end trend is obvious. In addition, in the market volume as a whole, embedded offline market share reached 85.4%, become the main market of help, but the online market growth is bigger, the overall rate of 103.1%, the brand activity higher than offline.
More brands are coming in, and embedded kitchen appliances are about to explode
With the rapid growth of embedded kitchen power over the past year, embedded kitchen power has become a new profit plateau in the household appliance industry. The huge market space directly drives the layout of many household appliance enterprises. According to the data, in 2015, there are 88 domestic kitchen appliances, including embedded microwave oven, embedded steam stove, embedded electric oven and embedded dishwasher. By 2016, the number of embedded kitchen brands had increased to 124, with 36 new brands entering the bureau within one year.
"We must seize the opportunity of embedded kitchen power, because the future growth is here," said liang zhaoxian, President of galanz group, at the company's 2017 China market annual meeting.
To this, the personage inside course of study also said that now they pursue better quality, superior performance of consumption trend is more obvious, and the embedded kitchen electric product and cabinet put oneself in another's position can be precisely perfect combination to make the kitchen more beautiful, more can satisfy the consumer demand, in addition with more high-end kitchen electric brand together, the future of embedded kitchen electrical products or will speed up the popularization, obtain more development space.
